AUSTIN, Texas - September 13, 2012 - Superstar All-Star and World Champion cheerleader Maddie Gardner will appear at the Asia-Pacific Grand Finals hosted by World Cup Cheer and Dance (WCCD) in Brisbane, Australia. The festivities take place September 21-25, 2012 and include a full media tour with television appearances, interviews, demonstrations and autograph signings.
During Gardner's stay in Australia, Cheer Channel TV Network will film a segment of its new web series, "Cheer Mash-up". Gardner will host the cheer lifestyle show which airs in November. The show includes coverage of gyms and events, cheerleaders and teams, and Maddie's take on trends and hot topics within the industry.
Lyn Parker, founder of WCC, said: "I am aware she is a well-known personality and a dynamic world champion, but when I announced that she was coming to our events, our teams and cheerleaders started crying...literally these were tears of joy."
Maddie Gardner stated: "I am so excited to work with World Cup Cheer and Dance and support cheerleading abroad. I am looking forward to mentoring a group of talented athletes that will enhance and represent the sport in Australia in its own right."
The WCCD exclusive 3-year pact with Gardner includes appearances for the company, ongoing promotions, athlete programs, and licensing and merchandising of the "Maddie Gardner Collection" brand throughout Australia and New Zealand.
About Maddie Gardner:
Maddie Gardner is an American All-Star cheerleader from the small town of Mount Airy, NC. Gardner began cheering at age 6 for Cheer Extreme, and since then has become a popular and recognizable athlete for the team. During her three years on the L5 Junior All-Girl team, her team took first place at NCA All Star Nationals in 2005. Shortly thereafter she was asked to join the Senior Elite L5 All Girl team where she was a gold medalist and Gold Scholarship recipient. Gardner is currently attending college and is cheerleading as a University of North Carolina Tar Heel.
About World Cup Cheer and Dance:
World Cup was created in 2007 and hosts cheer and dance competitions around Australia and New Zealand. WCCD offers educational opportunities for coaches, dance and cheer workshops, and merchandise sales. WCCD events culminate with the international Asia/Pacific Grand Finals every September.
About Cheer Mash-Up, Inc.:
Cheer Mash-Up is a monthly cheer lifestyle web series hosted by Gardner set to debut in November, 2012. Inquiries regarding sponsorship or rate card for the web and/or broadcast version of the series may contact
info@cheerchannel.com
About Proformance Sports Marketing:
Proformance Sports Marketing and Entertainment, LLC is a full-service sports marketing agency specializing in the areas of promotion, endorsements, sponsorship development, entertainment and event planning. Proformance has been representing athletes worldwide since 1997. Clientele includes athletes from all major sports and representation to promote emerging properties and brands.
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